Vinovore: A female-owned winemaking brand, this project steers the brand in a Western direction for the launch of the new Rosé, Lonestar Lush. The wine label boasts a specially crafted logo, while the original fox from the website transforms into a logo for the brand's traveling experience. Brand guidelines feature colors, fonts, and images radiating a fun and cool cowgirl vibe, enhancing the overall brand identity.